Track the performance of your tax report emails
Reports delivered to prospects
0 of 2 opened
0 of 2 clicked
0 of 0 who opened
Consider A/B testing subject lines to improve open rates
Consider making your CTA more prominent or adding urgency
Improve content relevance and CTA placement
Follow up with engaged prospects
Prioritize prospects who opened but didn't click - they're interested but need a nudge
Re-engage non-openers after 3 days
Send a follow-up with a different subject line to prospects who haven't opened
Call prospects who clicked
These are your hottest leads - they've shown clear interest in scheduling a consultation